Meta’s VR Headset Subsidies Not ‘Sustainable’ Long Term: IDC
Global shipments of virtual-reality headsets jumped 241.6% year over year in Q1, reported IDC Thursday. Prolonged demand and easing supply bottlenecks “helped drive the category forward” during the quarter, though last Q1 a year earlier “was plagued with supply issues…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
and thus provided a favorable comparison,” it said. Meta captured 90% share of the VR headset market during the quarter, as its Quest 2 “remains immensely popular and Meta continues to offer more exclusive content while subsidizing hardware,” said IDC. "Meta continues to pour dollars into developing the metaverse but the strategy of promoting low-cost hardware at the expense of profitability isn't sustainable in the long run," said analyst Jitesh Ubrani.