Smart Speaker Owners 21% More Likely to Own a Smart TV: NPD
U.S. smart speaker ownership grew nearly 40% since 2020, as smart speakers are “securing their footing” at the center of the connected network “ecosystem,” reported NPD Tuesday. Smart speaker owners “over index” in adoption of other connected technology categories and…
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digital voice assistant usage, it said. NPD found smart speaker owners are 35% more likely than the total market to own home automation devices, 26% more likely to own a streaming media player, and 21% more likely to own a smart TV, it said. “Smart speaker owners also use device voice commands at a higher rate than other device owners -- with 91% of smart speaker owners noting they use the device’s voice commands, while only 72% of smartphone owners use voice control capabilities,” said NPD.