IKEA Introduces Cloud-Based AI Mixed Reality Design Tool
IKEA launched an AI-based digital design tool to help customers visualize furnishings in their own homes. IKEA Kreativ, developed by Geomagical Labs, Mountain View, California, uses spatial computing, machine learning and 3D mixed reality technologies, allowing customers to envision IKEA…
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products in their home using a smartphone or computer. Shoppers take a photo of their room with their phones, and the design software automatically processes and assembles the photo into a wide-angle, interactive replica of the space, with accurate dimensions and perspective, the company said Wednesday. Customers can “erase” existing furniture from the scene, position new IKEA furnishings and swap through alternatives. After creating an IKEA account, users can add products to their virtual shopping cart, save design ideas for later and share ideas with others. The virtual rooms are stored in the cloud and can be “designed from anywhere,” IKEA said.