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988 Remains Largely Unknown, Says Poll

Americans are largely unaware of the three-digit code for calling the National Suicide Prevention Lifeline, 988, per a National Alliance on Mental Illness poll released Thursday. It said 77% of those surveyed are unaware of 988, slightly less than the…

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81% in its October 2021 polling. Majorities of those surveyed support funding 988 services via taxes, while there was less support for it being funded solely through fees on subscribers' phone bills. The poll was done by Ipsos, with results based on 2,045 interviews with adults in May. July 16 is the deadline for 988 to go live nationwide.