NAB's LeGeyt Lobbies Carr Against Geotargeted Radio
Geo-targeted radio ads would have “devastating impact” on the radio industry, NAB President Curtis LeGeyt told FCC Commissioner Brendan Carr in a call Friday, said an ex parte filing posted Wednesday in docket 20-401. “That the technology is pitched as…
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‘voluntary’ does nothing to assuage industry fears,” said the filing, arguing even if only some stations use the tech, it will bring ad rates down for all. “There are no anti-competitive or consumer harms that would result from dismissing GBS’s [GeoBroadcast Solutions] proposal,” LeGeyt told Carr. “The only interest truly in support of the rule change is a private one -- GBS -- while the public stands to lose considerably if the FCC grants GBS’s petition.” Radio personality Hugh Hewitt recently also wrote Carr condemning the geo-targeted radio proposal (see 2206020064). GBS didn’t comment.