Audio One of Biggest ‘Use Cases’ for Smart Speakers: SiriusXM CEO
American consumers “are listening to more audio than ever before, and certainly in more places,” SiriusXM CEO Jennifer Witz told a Credit Suisse investor conference Tuesday. “The consumer adoption of smart speakers and connected devices continues to accelerate and reinforce…
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this trend in audio. Audio is one of the biggest use cases for smart speakers,” she said. “You see a lot more opportunities for people to curate and listen to music, voices, podcasts that they love, and that happens really, wherever and whenever they choose.” SiriusXM has “benefited from these trends, as audio is one of the top use cases for in-home connected devices,” she said. Subscribers are “increasingly using these devices to listen to our service,” she said. One of SiriusXM’s “top strategic priorities” the past few years “has been to increase engagement outside of the car,” she said. “That is one of the core reasons that we gave our subscribers access to streaming for free included in their subscriptions.” SiriusXM is building out its “product road map,” making sure that the service is available “really everywhere that consumers want to listen to us,” she said.