Consumers Returning to Pre-COVID TV Viewing Habits: EMarketer
As the latest phase of the COVID-19 pandemic takes shape, U.S. consumers are returning to pre-2020 patterns of time spent with connected devices, said eMarketer Friday. “TV is making a comeback via the shift to connected TV," said analyst Jessica…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
Lis. Mobile will get a third of the time U.S. adults will spend with media this year, Lis said. On average, adults will spend 4 hours, 30 minutes daily using mobile devices for nonvoice activities in 2022 and 3 hours, 7 minutes per day watching traditional TV, she said. The augmented reality user base in the U.S. will reach 97.1 million by the end of next year, eMarketer said, saying smartphones could lose usage time to dedicated AR devices. Some 63% of AR users will experience content via social media this year, it said.