Cinionic Laser Projectors Coming to 3,500 AMC Screens by 2026
“Laser at AMC” will be the branding at 3,500 AMC auditoriums in the U.S. that get Cinionic laser projectors installed by the end of 2026, with the first installations to start later this year, said the theater chain Friday. The…
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laser projection equipment and “associated auditorium enhancements” powering the initiative will have an estimated value of about $250 million, “with minimal upfront capital investment from AMC,” it said. “Moviegoers enjoying Laser at AMC can expect improved picture contrast, maximum picture brightness, and more vivid color,” compared with existing digital projectors, it said. “The move to laser projection offers a more environmentally friendly way to present movies with less waste, including the elimination of replacing xenon bulbs, and a significant reduction in energy usage.” It called the initiative “its first major broadscale projector upgrade since the transition to digital.” AMC operated 7,755 U.S. screens Dec. 31, said the company's most recent annual report.