AR, VR Moving Mainstream, Beyond Gaming, Social Media: EMarketer
Augmented and virtual reality are expanding beyond gamer and social media circles and entering the mainstream, said a recent eMarketer report. About 89.4 million U.S. users are forecast to experience AR this year, rising to 110.3 million in 2025; about…
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67 million will use VR, rising to 75.4 million in three years as VR headsets improve and AR spreads to new use cases, it said. Social media continue to drive AR usage, with many people first experiencing AR when they use a filter or lens on Snapchat, Instagram, or TikTok. This year, 16.6% of the U.S. population will use social network AR, rising to 19.8% by 2025, it said.