Pearl to FCC: Let ATSC 3.0's 'Substantially Similar' Rule Sunset in July 2023
The FCC should let ATSC 3.0 “substantially similar” requirements sunset July 17, 2023, as is currently scheduled, said Pearl TV representatives, including Managing Director Anne Schelle, in a call Thursday with an aide to FCC Commissioner Nathan Simington, according to…
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an ex parte filing in docket 16-142. Markets that are further along in 3.0 deployments than others, such as Phoenix and Detroit, “should not be artificially constrained from offering new, beneficial programming,” said Pearl. “Broadcasters have every public interest and economic incentive to continue to provide their programming in ATSC 1.0 to their audiences who still have ATSC 1.0 sets,” said Pearl. “The ‘substantially similar’ requirement is not driving that decision today, and the sunset of the requirement will not change those incentives.” Getting rid of the requirement would let broadcasters run a demonstration channel of 3.0 programming to be a “barker” to attract new viewers, Pearl said. “Pearl understands that the Commission will consider the issue of the sunset more fully later this year, and urges it to keep these points in mind at that time,” the filing said.