TiVo, VideoAmp Extend Data Licensing Pact Through 2026
TiVo and VideoAmp renewed their data licensing agreement for TiVo’s viewership data on live and time-shifted content, the companies said Thursday. VideoAmp’s platform automates advertising workflows, deduplicates audiences across traditional TV, streaming video, digital media and walled gardens, and connects…
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media exposures to an advertiser’s sales, it said. The contract runs through 2026 with renewal options.