Organizers Aim to Return IFA to Full-Scale Show Sept. 2-6 in Berlin
IFA 2022 “has the potential to be the first truly global trade show” for the consumer tech industry since the March 2020 start of the COVID-19 pandemic when it's held Sept. 2-6 in Berlin, said show organizers Wednesday. IFA 2019…
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was the last full-scale physical Berlin show before COVID-19 turned IFA 2020 into a hybrid "special edition" format with a scant in-person audience (see 2008310024) and forced the outright cancellation of the 2021 event more than three months in advance (see 2105190023). “It’s finally time to ‘get real’ and once again organize a full-size trade show at the grounds of Messe Berlin,” said IFA Executive Director Jens Heithecker. “Only a limited number of COVID-19 restrictions are in place” in Berlin, said organizers. Participants since April 1 are able to attend trade fairs in Berlin “without having to present any proof of testing, recovery or vaccination,” they said.