Virtual Easter Celebrations Seen Dropping Sharply This Year: NRF
Inflation concerns are affecting consumer shopping patterns for the Easter holiday, reported the National Retail Federation Monday. If the price of an Easter-related item is higher than expected, 42% of consumers said they will look for it at another retailer;…
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31% will find an alternative brand or color, NRF said. Consumers are prioritizing in-person celebrations, with virtual holiday plans declining sharply since the beginning of the COVID-19 pandemic, said the trade group, saying only 13% of respondents in a Prosper Insights survey are planning to visit family and friends virtually, down 62% from 2020. Virtual church service attendance is also expected to be down, with only 12% of respondents planning to attend by phone or video compared vs. 32% in 2020. Consumers plan to spend an average $169.79 this year on Easter-related items. The survey of 8,155 consumers was fielded March 1-9.