Apple Watch Units Down, ASPs Up; Samsung's Wear OS Bid Pays Off: Report
The smartwatch market grew 24% year on year in 2021, on strong demand for models with double-digit price tags, reported Counterpoint Research Monday. Apple remained the market leader, but Samsung, Amazfit and Garmin posted higher growth. Smartwatches’ integrated blood pressure…
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monitors, electrocardiograms and blood oxygen sensors are boosting the devices’ popularity, said analyst Sujeong Lim. Their popularity will grow if more smartwatches start to support cellular connectivity, Lim said. Apple had 30% market share, slipping 3 points from last year, but its average selling price (ASP) increased 3% without release of a lower priced SE model last year, Counterpoint said. Samsung recorded its best quarter ever for smartphone shipments in Q3, spiking over 200% on its move to Wear OS via a Google partnership, said the research firm. Amazfit had 20% growth over the past two years; its ASP rose 11% on the strength of higher end GTR and GTS models. Garmin’s performance was “better than expected,” rising 35% in shipments year on year, boosting its global share by a point as it shifts to “attractive consumer products,” Counterpoint said. Fitbit’s 2021 performance was "weak," on a dearth of new products following the brand’s purchase by Google; shipments fell 15% year on year, Lim said. Fitbit is expected to rebound in second half 2022 on the release of Versa 4.