2021 Pay-TV Sub Losses Continued as vMVPD Growth Slowed: LRG
Pay-TV providers controlling 93% of the market lost about 4.7 million net video subscribers last year vs. a pro forma net loss of about 4.9 million in 2020, reported Leichtman Research Group Tuesday. The loss of 2.7 million cable video…
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subscribers in 2021 compared with an exodus of 1.9 million in the prior year, it said. Comcast shed 1.7 million subscribers to end 2021 with 18.2 million; Charter dropped 367,000 to end at 15.8 million, it said. Other traditional pay-TV services lost 2.9 million subs vs. a loss of 3.8 million in 2020. DirecTV lost 1.9 million to end with 14.6 million customers; Dish TV lost 595,000 to 8.2 million, and 282,000 left Verizon Fios, bringing its subscriber count to 3.6 million. Top vMVPDs added 895,000 subs last year vs. a gain of 915,000 in 2020, led by fuboTV, which added 581,000 subscribers to end the year with 1.1 million. Hulu+ Live TV remains the leading vMVPD, adding 300,000 subs for a total 4.3 million; Sling TV added 12,000 accounts for a total 2.5 million. The top seven cable companies have 41.3 million video subscribers; other traditional pay-TV services have 26.8 million and the top publicly reported vMVPD services have 7.9 million, it said.