US to Have 35% of Digital Ad Fraud Losses in 2022: Juniper
The volume of digital ad spending lost to fraud is expected to top $68 billion globally in 2022, a 15% increase from 2021, reported Juniper Research Monday. The U.S. is the market that’s most vulnerable to digital ad fraud, expected…
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to have 35% of global losses in 2022, followed by Japan, China, South Korea and the U.K., said Juniper. “With the U.S. representing such a significant market in terms of advertising spend, campaigns in North America will undoubtedly attract the attention of fraudulent players,” it said. “This will lead to unprecedented innovation in fraud tactics within the U.S., with advertisers demonstrating a greater requirement for fraud detection and mitigation services.”