Consumers Returning to Wireless Stores in Bigger Numbers: JD Power
Wireless customers are returning to brick-and-mortar stores in larger numbers than earlier in the COVID-19 pandemic to buy smartphones, reported J.D. Power Thursday. The company canvassed nearly 9,900 U.S. consumers July through December on their purchase behavior through any one…
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of four channels -- visiting carriers’ stores, contacting them by phone, buying through their websites or buying through their apps, it said. It found 35% shopped through physical stores, a 6-point increase from the July-December period of 2020, it said.