IHeart Responds to GBS Geotargeting Arguments
Geotargeted radio broadcasts aren’t similar to an iHeartMedia tool that allows broadcast advertisers to select which markets will hear their ads, said iHeart in an FCC ex parte filing posted Tuesday in docket 20-401 (see 2201200068). The iHeart AdBuilder doesn’t…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
let advertisers target specific areas of a station’s coverage area, and offers ads at market rates, iHeart said. A GeoBroadcast Solutions filing comparing the two is a “desperate attempt” that “further reinforces that the Commission should be especially wary of GBS’s advocacy of an interference-generating, proprietary technology and business model,” iHeart said.