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DBL Distributing Co-Founder David Lorsch Passes at 62

David Baruch Lorsch, 62, former CEO and co-founder with his wife, Cindy Lubin, of DBL Distributing, died Friday at his Scottsdale, Arizona, home of unspecified causes. DBL grew to sport more than 26,000 customers, and a 1,200-page catalog filled with…

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18,500 products from 400 manufacturers, when the Lorsch family sold the business in 2007. Lorsch, a Chicago native, was a 2016 inductee into the Consumer Technology Hall of Fame, paying tribute to DBL in his acceptance speech as “an American success story.” CTA President Gary Shapiro praised Lorsch in a statement Tuesday as “an entrepreneur and visionary who wanted to change how retailers bought and sold accessories.” DBL, said Shapiro, “changed the perception of accessories from a poor stepchild of the consumer electronics industry into a retailer's primary profit center.” Besides his wife Cindy, Lorsch’s survivors include his son, Scott, and daughter, Hillary. Donations in Lorsch’s memory can be made to Jewish Family and Children's Services and to Honorhealth Heart and Vascular, both in Arizona.