LG, Bose Execs Slated for Hybrid Sports Marketing Upfront Sessions
LG Ad Solutions will do a fireside chat with Dave Bolger, NFL vice president-consumer media, as part of Brand Innovators Sports Marketing Upfronts taking place virtually and in person at the Porsche Experience Center in Los Angeles Tuesday-Thursday, it emailed…
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Monday. Topics will include how the NFL keeps a steady fan base and how it determines its media buying and marketing strategy, said LG. More information can be found here. Other tech industry chats are with Pat LaCroix, Bose head of brand marketing and activation; Michael Schneider, Hulu vice president-live and licensed marketing; Yvette Martinez-Rea, Verizon vice president-sponsorships and partnership; and Kimberly Wilson, SiriusXM senior vice president-brand and consumer marketing.