ASPs Soared 16% in 2021 German TV Sales: Gfu
German TV unit sales plunged 20% to 5.9 million sets in 2021 due to tough comparisons with 2020's COVID-19 pandemic-induced consumer demand surge, reported Gfu Thursday, according to an unofficial English translation. TV average selling prices rose 16% year over…
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year to 694 euros ($775), enabling the market to escape 2021 with only a 7% revenue decline to 4.1 billion euros ($4.6 billion), it said. That was still nearly 11% higher than in pre-pandemic 2019, said Gfu. “The past two years, which were significantly influenced by the pandemic, differ from the previous years in many respects and have led to a change in consumer behavior, some of which has been significant,” said Gfu Managing Director Sara Warneke. “Fewer units were bought overall, but at a higher price,” she said. “This can be explained by price increases caused by interrupted supply chains and a lack of chips, but also by the constantly growing consumer trend towards premium products.”