Warner Music Inks Artist Deal With NFT Platform Blockparty
Digital collectibles platform Blockparty is partnering with Warner Music Group to give artists access to non-fungible tokens (NFTs) via its decentralized exchange trading platform. WMG artists and creators will be able to participate in NFT swaps, trade and bundle-sell their…
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NFTs and connect with fans in a new way, the companies said Friday. The partnership with Blockparty will allow WMG artists to “craft their own digital stories through NFTs,” said Warner Music Group Chief Digital Officer Oana Ruxandra. The first NFT drop will be with Warner Music Finland’s Stig, who plans to release a series of NFTs that capture his mustache and array of caps.