Digital Services to Capture 39% of 'Subscription Economy’: Juniper
The global market value of the “subscription economy” will grow to $275 billion in 2022, rising 23% from the $224 billion in 2021, reported Juniper Research Tuesday. Physical goods will be "the largest subscription revenue opportunity and are expected to…
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represent 45% of the global revenue” by the end of 2022, said Juniper: “Physical goods subscriptions have seen increased user demand, with users keen to secure reliable sources of medicines and daily essentials in the face of the pandemic.” Subscriptions to digital services, including music, video streaming, spoken word and videogames, “will be a major revenue stream," with 39% of global subscription market value in 2022, it said: “Increasing adoption of emerging new device types, such as smart speakers, and the increased availability of streaming content will drive further adoption.”