Headphone Maker AfterShokz Shortens Name to Shokz in Rebrand
AfterShokz, in a 10-year-anniversary rebrand, is now Shokz, said the company Tuesday. With a “renewed focus” on bone conduction acoustics, the company said the name change and a “new visual identity” demonstrate a simpler and “easier-to-share” moniker within the audio…
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business and cater to the core messaging of the ShokzSquad community. As part of the refresh, the company’s Aeropex bone conduction sport headphones were redubbed OpenRun; its Xtrainerz MP3 swimming headphones are now called OpenSwim, it said.