December TV-Buying Intentions Stable: Conference Board
Consumer intentions to buy new TV sets remained virtually unchanged in December from November, according to preliminary Conference Board data in its last monthly report before Christmas. Analytics company Toluna canvassed 5,000 U.S. homes through Dec. 16, finding 10.6% plan…
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to buy a new TV in the next six months, compared with 10.7% in November, 11.6% in October and 11% in December 2020. Consumer confidence improved in December after a modest gain in November, said the board: “Concerns about inflation declined after hitting a 13-year high last month as did concerns about COVID-19, despite reports of continued price increases and the emergence of the Omicron variant. Looking ahead to 2022, both confidence and consumer spending will continue to face headwinds from rising prices and an expected winter surge of the pandemic.”