41% of Holiday Shoppers Plan Hybrid Strategy for Super Saturday
The 2021 holiday season “appears to be on track” to reach up to 11.5% year-on-year growth, said the National Retail Federation Tuesday. More than 148 million consumers plan to shop in-store and online on Super Saturday, the last before Christmas,…
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said an NRF-Prosper Insights survey. Forty-one percent plan to take a hybrid in-store/online tack; 27% said they will shop exclusively in store, 32% online only. The trade group expects over 148 million consumers to shop in-store and online Saturday, though over half of holiday shoppers began spending before Thanksgiving. Consumers plan to spend $997.73 on holiday purchases; as of early December they had completed about 52% with 42% planning to buy their last gift before Dec. 18. About 48% of holiday shoppers plan to finish shopping online; 34% plan to go to department stores; 21% discount stores, 20% clothing and accessories stores and 16% local businesses. NRF forecast combined online and physical store sales of $843.4 billion-$859 billion Nov. 1-Dec. 31. Retailer efforts to mitigate the impact of supply chain challenges “appear to have paid off,” said NRF, with 71% of holiday shoppers saying they were able to find items most or all of the time. The most popular gifts purchased to date are clothing and accessories (44%), toys (30%), books and other media (26%), gift cards (25%) and electronics (20%). Just 23 percent of holiday shoppers plan to give a “gift of experience” this year. The survey of 7,453 adult consumers was conducted Nov. 24-Dec. 3 and has a margin of 1.2%.