NPD Survey Debunks ‘Widespread Myths’ About Holiday Shopping
Consumers, contrary to “widespread myths,” aren't hesitant to return to in-person shopping and aren’t letting concerns about their personal finances get in the way of holiday spending, an NPD survey found. Four in every five consumers responding to a questionnaire…
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the week before Thanksgiving said they planned to shop both online and in physical stores over the holidays, said NPD Thursday. Only 9% were afraid to return to in-person shopping, it said. Though more than two-thirds of respondents gave the U.S. economy only “fair” or “poor” grades, nearly an equal proportion planned to spend the same amount or more for the holidays than they did last year, said NPD.