IHeart Tells FCC Not to Act on Geotargeted Radio
There's “overwhelming opposition” across the radio industry to the Geobroadcast Solutions (GBS) proposal to allow geo-targeted radio, iHeartMedia told an aide to FCC Commissioner Nathan Simington in a call last week, according to an ex parte filing posted in docket…
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20-401 Friday. NAB and several broadcasters filed comments in opposition to the proposal, but numerous smaller broadcasters and the Multicultural Media, Telecom and Internet Council supported the technology (see 2102100055). IHeart has concerns about “the nature of the testing that has occurred thus far, the lack of listener evaluation data, and the negative impact on listeners of increased interference should this technology be deployed,” the filing said. “Approving this proposal would put additional competitive pressures on radio stations across the industry.” "Our proposal before the FCC seeks to put radio on a progressive track both technologically and monetarily, and in-line with other mediums," emailed a GBS spokesperson. "It would be an elective enhancement for any station interested in a geo-targeted offering for its listeners and advertisers and would wholly benefit the industry."