FuboTV Completes Computer Vision Firm Acquisition
FuboTV completed its buy of Edisn.ai (see 2111100003), a computer vision platform company based in Bangalore, India, it said Wednesday. Edisn.ai technology can recognize and track key individuals and objects in live video feeds, such as athletes, actors, brand logos…
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and products, and it will help fuboTV improve its interactive live TV streaming experience through better play-by-play identification and frame-accurate video-data synchronization, it said. It will also enable the virtual MVPD to expand its ad tech capabilities, such as better detection of ad breaks and targeted contextual advertising. Edisn.ai technology will create the potential for integrated e-commerce to allow viewers to buy what they see on screen, fubo said. Edisn.ai CEO Ashok Karanth will join fuboTV as general manager-fuboTV India, along with about 20 data scientists and engineers. Terms weren’t disclosed.