Most Still Leery About In-Person Black Friday Shopping: Qualtrics
The holiday season will be far from a return to normal this year, with fewer than four in 10 working Americans expressing comfort about Black Friday shopping in person or attending holiday parades, a Qualtrics survey found. COVID-19 remains a…
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major concern for holiday shoppers, said the experience management software company. It canvassed 1,300 U.S. adults employed full or part time Oct. 12-15, finding 70% who said they expect the pandemic will affecting their holiday purchasing decisions, and 35% intending to do more shopping online than in stores. About a fifth (21%) said they plan to buy more technology for personal use or for remote work. Though the Transportation Security Administration said last week it expected a surge in Thanksgiving holiday travel, fewer than half (44%) of survey respondents said they feel tavel is safe from COVID-19, said Qualtrics.