NNPA Endorses Geotargeted Radio
Technology for stations to geotarget radio broadcasts “is beneficial to minority communities, including radio broadcasters, small businesses, and the public,” said National Newspaper Publishers Association CEO Benjamin Chavis in a letter to the FCC posted in docket 20-401 Monday. The…
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tech will help minority-owned broadcasters and let minority-owned businesses afford broadcast advertising by creating targeted, cheaper ad spots, he said. The National Association of Black Owned Broadcasters and the Multicultural Media, Telecom and Internet Council have been pushing the FCC to change booster rules to allow the tech, as has the tech’s creator, GeoBroadcast Solutions (see 2102100055). NAB and iHeartMedia argued the tech would disadvantage minority groups.