'Exclusive Theatrical Window' is Best Option for Feature Films: NCM CEO
Signs are strong that releasing feature films through “an exclusive theatrical window remains the best approach to maximize profitability for content producers,” said National CineMedia CEO Tom Lesinski on a Q3 investor call Monday. NCM bills itself as the largest…
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cinema advertising network in the U.S. Amid the “significant” revenue lost to streaming piracy, “it has become increasingly clear that studios are leaving money on the table with their day-to-day streaming strategies,” said the former Warner Home Entertainment executive. “These realities may underlie recent announcements by all major studios that they will maintain or reconsider an exclusive cinema release window for most, if not all, their films in 2022.” Lesinski also sees signs that “some of the new non-studio streaming services will start to consider theatric release for some of their productions,” he said. “With audiences returning to the cinema, the strong 2022 film slate and continued TV ratings challenges, we are very well-positioned to make NCM a larger part of the marketing plans of national brands and local and regional businesses.”