Disney+ Floats $2 Trial Offer, Adds 13 Imax-Enhanced Marvel Titles
Imax Enhanced will join the Disney+ library Friday, bringing 13 Marvel titles in Imax’s expanded aspect ratio to the streaming service, said Disney and Imax Enhanced parent Xperi Monday. The wider 1:90:1 aspect ratio is said to offer up to…
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26% “more picture” for select sequences, which Imax says means “more of the action is visible on screen,” as filmmakers intended. In the future, the collaboration will deliver more enhanced audio and visual technology to Disney+, including Imax sound by Xperi subsidiary DTS. Colliers analyst Steven Frankel expects similar Imax agreements to follow for Paramount+, Peacock and HBO Max, given Imax's strong relationship with the streaming services' parent companies, he said in a Monday investor note. The Imax announcement enables the company to build out a "high margin licensing stream," he said. In a limited-time offer through Sunday, Disney+ is offering $1.99 for the first month for new subscribers; the monthly fee goes to $7.99 after the trial.