Delta Variant Threw Theater Industry a ‘Curveball’: Cinemark CEO
The theatrical movie industry and Cinemark “continue to make significant progress in recovering from the effects of the pandemic,” said CEO Mark Zoradi on a Q3 call Friday. “We are highly encouraged by the continuing positive trends with increasing consumer…
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demand for the cinematic theatrical experience and growing momentum at the box office.” Global attendance in the quarter grew 61% sequentially from Q2, he said. The COVID-19 delta variant “threw us a curveball during the third quarter and caused a meaningful dip in consumer comfort regarding visiting theaters,” he said. “That sentiment has since recovered to 77% of U.S. moviegoers expressing comfort in going to the theater in the current environment.”