QR Scans, BOPIS, Contactless Pay Popular for Holidays: Airship
Nearly half, 48%, of respondents to a global holiday shopping survey plan to do three-fourths of their shopping online, and 47% plan to shop from their smartphones, said Airship Thursday. The survey of 9,143 consumers was fielded in September with…
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consumers in the U.S., U.K., France, Germany, Australia, Singapore and India. Some 53% of U.S. consumers said they would scan QR codes or smart shelf tags for additional information, such as incentives or to join a loyalty club, it said. Six in 10 planned to use the buy online pickup in store feature, 55% planned to use noncontact payment at checkout, 64% would use a retailer’s app to shop, and 70% said they would use loyalty cards or coupons stored on their phones. About 22% of boomers, 3% of Generation Z and millennials, will shop exclusively in stores during the holiday season, the report said.