Blackhawk Network Bows Multibrand Gift Card Bundle Option for Retailers
With gift cards expected to be popular in a season threatened by supply chain-related out-of-stocks, Blackhawk Network launched multibrand card bundles and card expansion on its CashStar platform, it said Wednesday. The company cited the example of a “date night”…
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bundle combining a restaurant gift card with an entertainment card. “Multi-brand gift cards will be one of the most popular gift card categories this holiday season,” said Jennifer Philo, Blackhawk general vice president-U.S. digital commerce and loyalty. The bundle option gives retailers a way to gain additional revenue and exposure to new customers, she said.