'Enormous' Volume of Content Driving Boom in US Podcast Listening
Podcast listening has become mainstream in the U.S. in “surprisingly rapid fashion,” with more than half of all digital audio listeners accessing podcasts this year, said eMarketer Monday. Some 40% of internet users, 117.8 million Americans, listen to a podcast…
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monthly, followed by Sweden, home to Spotify, at 34.6%. The analytics firm cited the “enormous” library of U.S.-supplied podcast content available, giving English speakers worldwide a wider selection of content than non-English speakers. China was the last in a list of 18 developed countries with 8.7% podcast listening penetration, behind Japan at 11.8% and South Korea at 12.2%.