Intelligent Content Discovery Key for Viewers: Parks
About four in 10 over-the-top video watchers access services based on specific content that’s available, said Parks Associates Tuesday. "Content is key to OTT success," and a perceptive and intelligent content discovery strategy is a key differentiator in attracting, engaging…
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Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
and retaining subscribers, said analyst Paul Erickson. The inability to find relevant content is a top reason consumers leave a service, Erickson said.