Two-Thirds of Early Holiday Shoppers Plan to Start in Oct.: NPD
Fifty-one percent of U.S. consumers plan to start holiday shopping before Thanksgiving, including two-thirds of early shoppers who plan to start in October, reported NPD Wednesday. “Holiday shopping has been on an earlier start trajectory since Thanksgiving Day store openings…
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in 2014, and then further accelerated by last year’s pandemic shift of Amazon’s Prime Days to October and panic over shipping delays,” said Marshal Cohen, NPD chief retail industry adviser. “Holiday 2021 continues the early shopping trend, with the added layer of inventory concerns motivating many shoppers to grab what they want when they see it, instead of waiting for better deals later in the season.” Early shopping will give way to more inventory as it arrives for the “true holiday period,” making Thanksgiving weekend a “powerful one” for consumers who are “enthusiastic to return to the social aspects of Black Friday shopping activities,” Cohen said: “This holiday season’s exaggerated shopping peaks and valleys, and Cyber Monday, will be somewhat muted by the continuous flow of online shopping that has become more commonplace for the consumer.”