Apple Nudges Customers to Buy Direct as Series 7 Watch Goes on Preorder
Apple encouraged customers to “shop directly with Apple,” for the Series 7 Apple Watch, which went on preorder Friday. “The best place to buy the latest Apple products is at Apple,” said the company, promoting personalized support from an “Apple…
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Specialist,” convenient delivery and pickup options, free engraving, special carrier offers and “great new trade-in values.” Buying directly from the company gives shoppers the “exclusive” chance to buy their preferred case and band, it said. Apple Watch Series 7, starting at $399, has more rounded corners, a thinner 1.7 mm face design, Qwerty keyboard and new watch faces designed for the latest series. Battery life is given as 18 hours, with 33% faster charging. The watch will be in stores Oct. 15. Customers can buy the cellular version from Apple online or in-store and get $100 back when they activate it with T-Mobile/Sprint or Verizon, said the company. They can also get credit for a trade-in toward a new watch, it said.