Petra Looks to Widen Distribution in Raycon Partnership
Petra partnered with Raycon to bring its wireless earbuds, headphones and speakers to a wider reseller market, it said Wednesday. Raycon’s mission is to “democratize” technology. The company gives out products to music, sports and entertainment celebrities “to get their…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
feedback and to make sure the products live up to their strict demands.” Raycon represents "the next generation in products and marketing style,” said Petra President Tate Morgan. Raycon's strategy to position the brand with influencers builds "a loyal fan base that’s a mix of celebrities and their fans," Morgan said, saying the approach is targeted to a younger demographic. The product line, starting at $39 for a portable Bluetooth speaker, includes wireless earbuds, speakers and headphones.