Spotify Seen Continuing Podcast Growth, as Apple Stalls: EMarketer
Spotify continues to expand its podcast listenership in the U.S., but Apple’s podcast business “has essentially stagnated,” reported eMarketer Tuesday. Spotify will have 28.2 million monthly podcast listeners by year-end, squeezing past Apple’s 28 million, a “razor-thin lead that will…
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widen in the years to come,” the research firm projected. It estimates 40% of U.S. internet users will tune into podcasts this year at least once per month, about the same as it predicts for 2024. After “rapid listener growth” in podcast listening to date, growth will slow over the next few years, but Spotify’s podcast listener base will continue to rise through 2025, it said. The firm doesn’t provide forecasts for Amazon or Google but noted YouTube, Google Podcasts and Amazon Music are building out their platforms for the medium.