Holiday Sales to Rise 7%-9% on Higher Consumer Comfort Level: Deloitte
November-January holiday sales will grow 7%-9% this year to $1.28 trillion-$1.3 trillion, said a Tuesday Deloitte holiday forecast. It projects e-commerce sales to rise 11%-15% to $210 billion-$218 billion. Strong spending will be driven by higher vaccination rates and higher…
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consumer comfort levels with being outside the home, said analyst Daniel Bachman. “A steady decline in the savings rate to pre-pandemic levels will support consumer spending and keep retail sales elevated this season," he said. Last year's holiday sales grew by 5.8%. The COVID-19 delta variant and “ongoing uncertainty spurred by the pandemic may drive more spending on goods,” he said.