Crowd Control, BOPIS Options Seen Key to Luring Shoppers Back to Stores
Just over 97% of U.S. adults 18 and older are concerned about the COVID-19 pandemic to a “moderate or large extent,” reported Resonate Thursday. About a third are avoiding physical stores to a large extent, 49% largely staying at home,…
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27% increasing online purchases, 28% living comfortably and 50% “getting by,” it said. Two-thirds believed it could be seven months or longer before a return to normal, meaning they will adhere to restrictions while they’re in place, said the report. Some 22% of electronics customers will return to physical stores vs. 44% for clothing and 33% for banking. Thirty-four percent said shipping costs influence whether they will shop in-store or online; 39% want curbside pickup and 37% want a same-day delivery option. To feel comfortable returning to in-store shopping, 53% of customers want staff to wear masks, 43% want nightly disinfecting of stores, 46% said enforced social distancing, 40% reduced occupancy, 41% widespread vaccine availability, 28% contactless payment and 25% curbside pickup. The report noted 62% of respondents shopped in-store at Target in the past six months and the retailer has implemented mask requirements, crowd control and buy-online, pickup-in-store options for online orders. “Coincidence? We think not,” Resonate said.