Cord Cutters Pay Less Than Half of Pay-TV Sub Rates, Says NRG Survey
A quarter of U.S. consumers are cord cutters, and they pay less than half the rates traditional pay-TV customers do, at $49 vs. $121, blogged Roku Thursday, citing a National Research Group survey. Cord cutters spend 22 hours per week…
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streaming, three more than traditional pay-TV viewers, it said. TV streaming is nearly universal among Generation Z and millennials at 95% or over, and 71% of baby boomers stream, it said. Twenty-three percent of boomers cut the cord in the past year vs. 25% of Gen Z viewers, and 51% added more streaming subscriptions, it said. Sports viewing is catching up to traditional pay TV, with 42% of respondents viewing via a streaming service vs. 62% for pay TV. Both types of viewers said they're very satisfied with their experiences and are going to continue watching. The survey was fielded July 24-30, with 2,852 U.S. 18-70 year-olds who watch at least five hours of TV per week.