Marvel's 'Shang-Chi' Nets $76M Box Office, Shattering Forecasts
Despite rising COVID-19 case counts, Marvel’s Shang-Chi and the Legend of the 10 Rings, which premiered in theaters Friday, crushed expectations, delivering more than $90 million over the extended Labor Day weekend, Colliers analyst Steven Frankel wrote investors Tuesday. The…
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film’s three-day total of $75.5 million was well ahead of industry forecasts of $52 million-$55 million. Unlike Black Widow, which premiered in theaters and on Disney+ for $30 in July, Shang-Chi was exclusive to theaters “and clearly brought the fan boys out,” said Frankel. The film drove the Labor Day weekend box office to $134.6 million, up 10% from 2019. Imax said it earned $13.6 million globally from the film. Labor Day admissions revenue set a record for AMC, said the theater chain Tuesday, eclipsing the previous record set in 2013. More than 2 million people watched movies at AMC's U.S. locations Thursday through Sunday, it said. AMC CEO Adam Aron called the Labor Day weekend "an important milestone" for AMC "as we steadily work to generate a recovery for our business."