NPD Forecasting Flat BTS Revenue Growth Compared With 2019
Back-to-school sales were up 21% year over year for the five weeks ended Aug. 7, reported NPD’s retail tracking service Monday. “Given earlier start dates this back-to-school season versus the delays experienced in 2020, we expect sales in 2021 to…
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slow later in the season and net out with revenue 12% higher” than in 2020, said NPD. It’s forecasting flat growth compared with the pre-COVID-19 pandemic back-to-school season in 2019.