Younger People Subscribe to More OTT Services, With Higher Churn: Parks
Over-the-top video subscriptions will rise from about 230 million this year to 277 million in 2026, blogged Parks Associates Tuesday. In Q1, the average OTT subscription in U.S. broadband households was roughly 2.5 years. Subscriptions had a strong correlation with…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
age, with younger consumers holding on to a subscription for a much shorter time. Younger consumers may subscribe to a larger number of services “but are more likely to churn through them,” said the report. “Information providers can design support services that appeal to consumers at different life stages, who prefer different channels, and adapt as their needs evolve,” said Everise President Dave Palmer.