First-Half B2B Tech Revenue Up 4% From Pre-Pandemic Volume: NPD
U.S. business-to-business tech channel revenue jumped 9% year over year in 2021's first half, surpassing $50 billion, and was up 4% from pre-pandemic volume in first-half 2019, reported NPD Thursday. Software continued to be a “catalyst for growth as companies…
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look to bolster their security capabilities” in support of remote work or hybrid work models, said NPD. Security software revenue through June increased 8% year over year, generating more than a quarter of all software sales in the B2B channel. First-half hardware revenue increased 10% on the 35% jump in sales of notebook PCs and the 22% rise in printers. “As businesses start to bring employees back to the office or switch from a completely remote to hybrid work model we expect to see some adjustments to the hardware and software priorities exhibited to-date,” said NPD analyst Mike Crosby.