Disney Subscriber Numbers Still Growing
Disney+ ended fiscal Q3 July 3 with 116.6 million paid subscribers, up 12.4 million from fiscal Q2, Disney announced Thursday. Hotstar in India generated about 80% of the Q3 subscriber net adds, Cowen told investors Friday. Disney+ Day, scheduled for…
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Nov. 12, will be “an unprecedented company-wide cross-promotional campaign” to boost consumer adoption among holdouts to the service, said CEO Bob Chapek on a Thursday investor call. The event will feature a “balanced approach” to global and local content, he said. Disney is sticking with the “three-pronged strategy” it adopted last year to distribute feature films amid the COVID-19 pandemic, said Chapek. Some films went direct to theaters, others direct to Disney+, still others as hybrids with theatrical showings and as $29.99 Premier Access options on Disney+. Distribution decisions will continue to be made film by film, “based on global marketplace conditions and consumer behavior,” said Chapek.